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Overview
A focused UI/UX engagement for Flavorstudio, redesigning the creator-facing workflow from content planning to publishing.
The Challenge
Flavorstudio's creators were dropping off mid-flow. The product was powerful but overwhelming, with feature clutter that hid what mattered most: shipping work.
The Solution
We cut scope, reorganized the IA around the creator's real daily loop, and introduced a calm, editor-first interface that makes the hard parts feel light.
Results
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Creator activation up 31% within 30 days
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Average publishing time down from 14 to 6 minutes
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Support tickets on 'how do I…' queries reduced by half
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